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Wasted - the years waiting for an alcohol policyThroughout his lecture Bedford portrayed the close and complex relationship between Irish society and alcohol. Alcohol is part of our image both nationally and internationally. Some of the most abiding images of US presidential visits to Ireland are of drinking pints in Irish pubs. There is Arthur’s day and jump into Ireland. Alcohol is intertwined with our great sporting occasions and achievements. The famous Ireland vs England rugby match at Croke Park was set against the backdrop of intensive Guinness advertising. All Ireland final day has a strong association with the drinks industry.